Caddle Business Blog

87% of Canadians Shopped Online this Holiday Season

87% of Canadians Shopped Online this Holiday Season

As we all know (should know), online shopping is taking over. People go grocery shopping online, buy their favourite TV memorabilia, and even stock up on toilet paper on Amazon.

This doesn't change around the holiday time. In fact, 87% of Canadians shop online for their loved ones gifts!

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Why You Should Start-up in St. Catharines

Why You Should Start-up in St. Catharines

Could St Catharine’s ever be in the running for Canada's top startup city? At Caddle, we are happy to be based out of this city so we thought we’d tell you why it could be. Here are 5 reasons why we believe that St Catharine’s could harbour the next wave of tech superstars.

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Do You Really Understand Your Data?

Do You Really Understand Your Data?

Data is a vital tool that companies should use to grow and optimize their business. And now technology is allowing us to easily and quickly analyze all the data that flows through companies. Can your company keep up with this shift? More importantly, can you understand how to turn your data into knowledge?

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How is market research like chopping firewood?

How is market research like chopping firewood?

Having the right tools (and understanding how to use them) can be much more effective than sheer grit and determination alone.

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How are you going to steal market share in 2018?

How are you going to steal market share in 2018?

Either you’re growing the pie, or you’re taking a bigger slice. Those are the only two options if you want to succeed in 2018. If you’re managing a brand in a category that is stagnant (or worse, "Negative Growth") the only place you can find more sales is your competitor: You need to steal their share.

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Why a Research-centric approach should define your marketing strategy in 2018

Why a Research-centric approach should define your marketing strategy in 2018

With more and more consumers engaging with brands in a digital world, marketers who put a concerted effort in to research can cast off the shadow of assumptions and move towards the light of truth about their customers. Stop pretending you’re a mind reader and let consumer research be your guide.

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Caddle - Your marketing swiss army knife

Caddle - Your marketing swiss army knife

The world of digital marketing has taken may shapes during its meteoric rise, from its infancy as a strategic fit for lead dependent businesses like plumbers, injury lawyers and repair men. Suddenly, these businesses were transformed from primarily word of mouth marketing to leads, leads, leads!

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Brands

Caddle's digital platform helps you test claims, derive insights from competitive consumers, and drive targeted trial.

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Agencies

Caddle high value audiences for programmatic help improve measurement, targeting and optimize campaign performance.

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Research

Our consumer panel is one of the most active in Canada. Speak to consumers pre and post purchase to reduce guess work.

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